Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

The third edition of the exchange4media Prime Time Awards concluded today with Nike taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running. Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year.

The Prime Time Awards were presented by & TV and powered by Zee Media.

Madison India won 4 Bronze metals and 9 Silver metals, the most for any media agency. These included Silver wins for their “Shades of White” campaign for Raymond, “Har Ghar Kucch Kehta Hai” for Asian Paints, Saffola Active with Movie " Ki & Ka " for Marico India, “Roz Subah Bolo GoodKnight” for Godrej Consumer Products, “Tata Salt Rio Olympics Namak ke Waaste” for Tata, “TVS StaR City+ Rocks the Lungi Dance in TN, AP & Karnataka” for TVS Motors and “Nihar Naturals I am Capable” for Marico.

Publicis won 3 Gold metals, 1 Silver metal and 1 Bronze metal. It won Golds for the campaigns “If it's good for a giant, it's good for me” for Ambuja Cement (2) and “Hotel Look kar befikar book kar” for Makemytrip.

Star India won the most metals for a broadcaster, ending the night with 3 Gold metals, 5 Silver metals and 1 Bronze metal.

Contract Advertising, which won the Advertising Agency of the Year last year, ended the night with 2 Silver and 2 Bronze metals.

The exchange4media Prime Time Awards is a platform which gives recognition to the excellent work done by brands, media and creative agencies and broadcasters alike on TV campaigns. The awards were given after the jury members went through the shortlisted entries (selected by the pre-screening jury).

The complete list of winners can be seen below:
 

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