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IMPACT unveils Top 30 Under 30 list 2016

By exchange4media News Service | Jan 21, 2017

Seven of the winners are 25 or below

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

By Priyanka Mehra | Jan 10, 2017

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Publicis Commerce makes Asia debut; Ken Mandel to captain new capability

By exchange4media News Service | Jan 09, 2017

By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

Prashanth Challapalli bids adieu to iContract as EVP & Digital Head

By Priyanka Mehra | Jan 07, 2017

Today is his last working day at the agency

MTV's Sumeli Chatterjee joins ToI

By exchange4media News Service | Jan 06, 2017

She recently moved on from Viacom18 after a seven-year stint

Shop CJ appoints MSLGROUP as PR consultant

By exchange4media News Service | Jan 06, 2017

The account was won following a multi-agency pitch

How e-wallet cos are effectively using print to target consumers post demonetisation

By Sarmistha Neogy & Venkata Susmita Biswas | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

Starcom wins media buying mandate for Mars in India

By Priyanka Mehra | Dec 23, 2016

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

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