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Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Cannes Lions 2017: We need to work hard on print advertising, says Girish Agarwal

By Srabana Lahiri | Jun 24, 2017

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

Epica 31 celebrates Creative Innovation

By exchange4media News Service | Jun 24, 2017

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Publicis Groupe bans its agencies from awards participation; diverts budgets to creating Marcel

By exchange4media News Service | Jun 22, 2017

The holding company is gearing up to create a new AI-powered platform, Marcel, which it believes will be transformational for its businesses.

Cannes Lions 2017: Leo Burnett wins Silver for #RoadsThatHonk, India’s first ever metal in the Innovation Lions

By Srabana Lahiri | Jun 21, 2017

#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer

Cannes Lions 2017: Ogilvy & Mather India wins Gold and Bronze; BBDO India bags Silver in PR Lions

By exchange4media News Service | Jun 20, 2017

Accolades for O&M’s Savlon Healthy Hands Chalk Sticks and BBDO’s #ReleaseThePressure campaigns

M&E brands most confident about business growth followed by pharma-healthcare: Zenith survey

By exchange4media News Service | Jun 16, 2017

Zenith surveyed 158 key clients across the world to know advertiser confidence in category growth, contributing factors to business growth and how huge increase in data has affected three areas of their business

We expect to grow at minimum double the market rate in India: Steve King, CEO, Global, Publicis Media

By exchange4media News Service | Jun 16, 2017

Steve King, CEO, Publicis Media, on simplifying the agency’s structure, registering $7+ bn billings in new businesses, why AI is the most disruptive technology, and rating EQ over IQ

Aditya Birla Group appoints Publicis India as creative agency for Linen Club

By exchange4media News Service | Jun 02, 2017

The account was won following a multi-agency pitch. The brand will be managed by the agency's Mumbai office

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