Search Result : Publicis News

COLORS' new campaign by Publicis celebrates #SundayIsHerHoliday

By exchange4media News Service | Oct 21, 2016

Campaign aims at breaking gender stereotypes by encouraging women to take a day off from household chores every week

First ever weekend donor event Daan Utsav held in Mumbai

By exchange4media News Service | Oct 18, 2016

The Weekend Donor program was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by advertising veteran, Suman Srivastava

KV Sridhar steps down as Chief Creative Officer SapientNitro

By exchange4media News Service | Oct 18, 2016

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

Will CPT be the way forward for TV media buying?

By exchange4media News Service | Oct 17, 2016

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

Zenith bags media mandate for Bombay Dyeing

By exchange4media News Service | Oct 17, 2016

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

By exchange4media News Service | Oct 01, 2016

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

MakeMyTrip's five-week long festive campaign with Alia Bhatt-Ranveer Singh goes live today

By exchange4media News Service | Sep 30, 2016

Will promote the new ‘Pay at Checkout’ feature to allay consumer reluctance while paying beforehand for hotel booking

Asian Paints, Nerolac & Dulux Weathershield get aggressive this festive season

By Sarmistha Neogy | Sep 29, 2016

Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others

Ad Club re-elects Raj Nayak as Prez, Vikram Sakhuja as VP, Ajay Kakkar as Secy, Bhaskar Das as Jt Secy & Shashi Sinha as Treasurer

By exchange4media News Service | Sep 20, 2016

At the recently concluded annual general meeting, The Advertising Club unanimously elected Raj Nayak, CEO COLORS, as its President for the second consecutive term

Lowe Lintas appoints Joy Mohanty as Regional President, North & East

By exchange4media News Service | Sep 15, 2016

He will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer