Saurav Banerjee & Priyanka Kaul turn entrepreneurs, launch media tech startup

The firm MyyTake has launched its first social campaign MyyIndia to mobilise the nation during the COVID-19 crisis

e4m by exchange4media Staff
Updated: Apr 24, 2020 3:10 PM
Saurav Banerjee

Saurav Banerjee, Venture Partner at Kalaari and Priyanka Kaul have launched the media tech start-up MyyTake that has been building next-generation platforms for the digitally young. It has launched MyyIndia, its first social campaign launched from the campaigns' vertical of MyyTake. MyyIndia has set out to emotionally mobilise the nation in this overwhelming hour of crisis.

The goodwill campaign in partnership with IndusInd Bank, Network18, Nargis Dutt Foundation and MyyTake, is an attempt to bring the country together emotionally, while the whole world grapples with the COVID-19 pandemic. 

MyyIndia has brought together many top celebrities who will be narrating stories of hope and humanity. The campaign launch will be marked with a 2-hour show.

The show will be simulcast on 26th of April at 5pm across national channels of Network 18 (CNN-News18, News18 India, CNBC-TV18 & CNBC Awaaz) and will be streamed on the MyyIndia YouTube channel.

The show has been conceptualised and created by MyyTake, the newly launched venture of media veterans Saurav Banerjee and Priyanka Kaul.

Banerjee is a Venture Partner with a leading venture capital firm and is the former Co-CEO and Director Finance & Group CFO of NDTV Group. He is a Chartered Accountant and has done the Advanced Management Program from Harvard Business School.

Kaul, in her career spanning over 22 years with NDTV & Network18, has been the architect of many international award-winning media campaigns like "Greenathon", "Support My School", "Save Our Tigers", "Banega Swachh India" and the more recent "Mission Paani". In her previous roles, Kaul was also the 'Chief Revenue and Marketing Officer, NDTV Group'. She recently resigned as CEO - Forbes India and President - Marketing Network18.

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