Mumbai Tak gets re-launched in Marathi
It is now the first digital channel of India today group in a regional language
Digital news channel Mumbai Tak is transforming from Hindi to the Marathi language-based digital news channel this 22nd August. Sahil Joshi, with over 20 years of experience and very popular Marathi Journalist will lead the channel.
The Mumbai Tak digital channel is already popular among the mass and has a strong follower base of youth and people who like to keep a finger on the pulse of Maharashtra. The YouTube channel is present across all the social media platforms like Facebook, Instagram & Twitter and is also an offering on the TAK app, making it the most accessible, go-to channel for the people of Maharashtra. Mumbai Tak aspires to uphold the sentiment and culture of the people through its content. The Marathi language will connect the world of news to the soil of Maharashtra. This new initiative from the India Today Group of a digital news channel in a regional language will foray into people’s devices on the holy day of Ganesh Chaturthi, which is the biggest celebration in Maharashtra.
Mumbai Tak’s program offerings include news updates and informative videos, on-ground reports, regional stories, national, international, business stories. The focus of the channel is on Maharashtra politics and national politics & policies which affects the everyday life of Marathi people. The core idea behind this channel is to keep the people of Maharashtra updated on the move with details and an in-depth analysis of all the news and happenings in the world. Some of the lead programs are घडामोडी- state news focus program, समजुन घ्या- a detailed analysis of every notable news and events; किस्से- feature-based program on history, art, culture, the essence of Marathi politics etc; मनोरंजन कट्टा – entertainments news and interviews.
India Today Group has 24 dedicated digital-first Tak Video Channels with has presence across 15 content genres – National News, International News, Business News, Sports News, Crime News, Technology, Entertainment, Astrology, Fitness, Hyperlocal, Food, Literature, Jobs, Gaming and Kids.
The portfolio of 24 niche digital channels across platforms are all available under the umbrella of TAK App. This launch unleashes a new era for the group in the mobile space with a clear focus on video content made especially for viewing on the mobile device. The integrated newsroom of the group fuels the editorial might across TV, print, online, mobile, apps and social media leading to rapid growth.
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