Bigg Boss all set to enter Marathi homes

The first ever Marathi edition of the reality show will premiere on April 15 at 7PM

e4m by exchange4media Staff
Updated: Apr 9, 2018 8:51 AM

After winning over the hearts of millions of viewers across Hindi, Kannada, Bangla, Tamil and Telugu markets, Bigg Boss is ready to capture the imagination of the Marathi viewers in its latest avatar.

With over 331 million viewers hooked on to the show across India, the first ever edition of Bigg Boss in Marathi is all set to premiere on April 15 at 7PM. Subsequent episodes shall air from Monday to Saturday at 9:30PM while the Sunday episode will air at 9PM.

A total of 15 celebrity contestants will step in as houseguests ready to live under surveillance for 100 days. The show will be anchored by actor-director-producer Mahesh Manjrekar. Dabur Red Paste has joined hands with Bigg Boss Marathi as the Presenting Sponsor in its very first edition. The show is Co-Powered by Rin, along with Special Partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.

After successfully pioneering the entry of Bigg Boss in regional languages, Ravish Kumar – Head, Regional Entertainment, Viacom18, said on the upcoming Marathi edition, “The show has seen significant viewer loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe, we are launching the very first season of Bigg Boss in Marathi, tailor-made as per the coming-of-age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values”.

“The show also opens up wonderful opportunities for brand integrations owing to the individual affinity level that it conveys and the buzz value it creates. The content is also very digital-friendly which gives us more avenues to amplify the show. We welcome our Presenting Sponsor Dabur Red Paste, on-board along with Co-Powering Partner, Rin and other Special Partners. Here’s looking forward to a mutually beneficial partnership that will entertain and enthrall viewers,” he added.

Nikhil Sane - Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies, said "Bigg Boss is pure reality in its absolute form. As a content creator, I have seen the Marathi viewers evolve over time. On customizing Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers! And to control the reins of these inmates, we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show."

On their association, K Ganapathy Subramaniam, Category Head-Oral Care, Dabur India Ltd, said, “Bigg Boss has been a roaring success wherever it has travelled. Dabur Red Paste is India’s No.1 ayurvedic toothpaste and Bigg Boss offers an interesting integration opportunity with its sheer size and variety of the viewership. We are confident that this association will be a winning one for both COLORS Marathi and Dabur Red Paste.”

Mahesh Manjrekar said, “Bigg Boss is the most popular show in our Indian television industry. It’s an honor to be in the same shoes as Salman Khan, Mithun Chakraborty, Sudeep and Kamal Hasan. I feel one can’t prepare for a show like this. It is so unpredictable and high on emotion that spontaneity is the only key which works. I wish the contestants all the very best for the first season.”

On creating another adaptation of the successful franchisee, Abhishek Rege – CEO, Endemol Shine India, said, “What keeps every season and every version ticking is the ‘keep guessing’ nature of the show. Our creative teams have been in motion for months now to put together a version that will draw the Marathi speaking viewers. The contestants will be housed in Lonavala in a lavish house that will awe them as well as the viewers. Our endeavor is to make the show an entertaining proposition which can be enjoyed by all.”

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