RAM Week 36: Fever FM leader in Mumbai and Delhi again
Radio City and Radio Mirchi retain top positions in Bangalore and Kolkata, respectively
In Week 36 of the RAM ratings, Fever FM continued to retain its leadership position in Mumbai and Delhi. Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata, respectively.
In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with 17.3 per cent share, followed by Radio Mirchi and Radio City with a 13.5 per cent and 13.1 per cent share, respectively. Early morning followed by mid-morning and afternoon time band observed highest listenership on total radio.
Fever FM continued to lead in Delhi as well, with 18.7 per cent share in a universe of 16.5 million listeners. Radio City and Radio Nasha with 12.7 per cent and 12 per cent share held the second and third positions, respectively. Evening followed by mid-morning and afternoon time band observed highest listenership on total radio.
In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 25.3 per cent share, followed by Big FM and Radio Mirchi. Both retained their spots with 19.4 and 17.1 per cent share, respectively. Afternoon followed by mid-morning and evening time band observed highest listenership on total radio.
Radio Mirchi retained its number one position in Kolkata in a universe of 9.5 million listeners, with a share of 19.3 per cent, followed by Fever FM in the second spot and Big FM in the third with 17.9 per cent and 17.3 per cent share, respectively. Afternoon time band, followed by mid-morning and morning observed the highest listenership on total radio.
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