"A great radio ad will compliment your product's USP on a localised level"

Amit Ghatak, GM - Mktg, CavinKare and jury member Golden Mikes 2014 speaks on how radio can strengthen a brand's USP on a localised level as well as the overall campaign

by Abhinna Shreshtha
Published - Jan 30, 2014 9:35 AM Updated: Jan 30, 2014 9:35 AM
"A great radio ad will compliment your product's USP on a localised level"

As part of exchange4media’s Golden Mikes 2014 jury, Amit Ghatak, GM – Marketing, CavinKare not only focused on the creativity aspects, but also on how successful the ad campaign was in conveying across the brand’s message while assigning points to the entries.

Speaking to exchange4media, Ghatak said, “A great radio ad is something that will compliment your product’s USP on a localised level as well as your overall campaign. For example, if I want to localise an ad I am running nationally for Mumbai, radio is the best medium I can go to.”

The jury for the Golden Mikes 2014 was chaired by Bharat Patel, Former Chairman of P&G Hygiene and Health and Former Chairman of ISA. It includes Rajul Kulshreshtha, MD, Xposure; Amitabh Srivastava, Regional Head (South Asia), Association of International Broadcasters; Shavon Barua, President (West and South India), Havas Worldwide; Amit Tiwari, Director, Country Head (Media), Philips India; Monica Tata, MD, HBO India (South Asia); Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group; Rameet Arora, Senior Director (Marketing, Menu Management & Communications), Hardcastle Restaurants (McDonald’s West and South operations); Amit Ghatak, GM (Marketing), CavinKare; Gautam Kiyawat, CEO (Madison Media Group) at Madison Communications; Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance; Roshan Abbas, MD, Encompass Events; Mayank Shah, Assistant Marketing Manager, Parle Products; and Sandip Tarkas, President (Customer Strategy), Future Group and CEO (Future Media & T24).

The awards ceremony will be held at the ITC Grand Central on January 31, 2014.

To know more, watch the video below…
 

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