Trends in Banking sector advertising in Print in 2006: AdEx study

There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.

e4m by exchange4media Staff
Published: Mar 26, 2007 9:28 AM  | 1 min read
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Trends in Banking sector advertising in Print in 2006: AdEx study
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There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.

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Published On: Mar 26, 2007 9:28 AM 
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