Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Trends
in Banking sector advertising in Print in 2006 |
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Highlights:
• 10% rise in ad volumes of Banking sector in 2006
compared to 2004 in Print
• A high 60% share of advertising garnered by ‘Products
& Services’ in Banking sector
• Corporate ads of Banking sector saw maximum 132%
growth in volume in ‘06 over ‘05
• Majority of ad volumes belonged to publications
from South zone
• PSU banks had a 60% share of ad volumes of Banking
sector whereas 40% was contributed by Private banks
• SBI led advertising with 10% share in 2006 in Print
This week, AdEx India looks at the advertising trends of Banking
Sector in Print in 2006. (Note: The entire analysis is based
on Volumes in Column Centimetres.) |
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| Growth
in ad volumes of Banking sector in Print across 2004-06
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• 10% rise
observed in ad volumes of Banking sector in 2006 compared to
2004
• 2006 saw a 3% dip in ad volumes over the previous
year |
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Share of sub-categories in Banking sector in Print
in 2006
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Top 3 sub-categories contributed 81% of ad volumes in Banking
sector in 2006
• Products & Services’
had the maximum 59% share followed by Retail Banking and Anywhere
Banking with 13% and 9% shares respectively |
| Growing
sub-categories of Banking sector in Print in 2006
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• Maximum
132% rise in volumes registered by Corporate ads of Banking
sector in 2006 over 2005
• Other 2 sub-categories with high growth in ad volumes
were Investment Banking and Agricultural Banking |
| Publication
zone used by the Banking sector in Print in 2006
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90% share of ad volumes contributed by publications from South,
West and North zones in Banking sector in 2006
• Publications
from the South zone had the maximum 42% share |
| Share
of advertising by Banking Sector in Newspapers and Magazines
in 95:5 ratio |
Genre
of Newspapers and Magazines used by advertisers in 2006 |
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Among Newspapers, a high 70% share of ad volumes used by Banking
sector in General Interest genre followed by 30% share in
Business/Finance/Economy genre in 2006
• In Magazines, maximum 31% share of volumes were used
in Business/Finance/Economy genres closely followed by General
Interest-News/Current Affairs genres with 28% share |
Contribution
of Public and Private Sector Banks in Print in 2006 |
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| • PSU banks
had the maximum 60% share of ad volumes in Banking sector in
Print in 2006 whereas Private banks contributed 40% share |
| Growth
in advertising of Public & Private Sector Banks in Print
in 2006 over ‘05 |
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Compared to 2005, a dip of 7% was registered in ad volumes of
PSU banks in Print in 2006 whereas Private banks saw a 4% increase
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Top
5 Advertisers in Banking sector in Print in 2006 |
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• Top 5 Advertisers
contributed 37% share of ad volumes in Banking sector in Print
in 2006
• State Bank of India topped advertising with
10% share in Print in 2006 followed by a nearly equal share
by other 4 advertisers |
Contribution
of sub-categories in new brands launched in Print in 2006 |
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• Most of the
new brands launched in the Banking sector belonged to ‘Products
& Services’ in 2006
• Remaining 30% of new
brands were contributed by other 6 sub-categories in Banking
sector |
Top
10 New Brands launched in Banking sector in Print in 2006 |
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| • Among the
Top 10 new brands launched in the Banking sector, 8 of them
belonged to PSU banks whereas 2 of them belonged to Private
banks in 2006 |
| Watch out for forthcoming
interesting analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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