Print can be a gamechanger: Shashi Sinha, IPG Mediabrands
Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising
exchange4media celebrated the best work done in newspaper advertising over the course of last year at the annual Dainik Bhaskar INK awards held last night in Mumbai.
The Dainik Bhaskar INK awards 2016 honoured two luminaries of the print advertising community with the INK Legend of The Year felicitation. This year’s winners were Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and Shashi Sinha, CEO of IPG Mediabrands India.
Expressing his thoughts on receiving the honour, Sinha said, "It is a great feeling. Winning any award is great but this is true especially for print because I am a great believer in print, not only from an advertising perspective but also because of the role that print plays in the growth of the country. So, it is a great feeling to be part of this great industry and to be recognized."
Giving his advice to young professionals when it comes to print advertising, he said, "Today print has huge power. It is very credible. It has quick buildup and impact. Like I said earlier, print has a role to play in changing the country. So if you believe that advertising has a role to play in making a statement, bringing about changes or doing something good for the country or society then print plays a crucial role and I believe that print can be a game changer."
Speaking about the potential of print advertising, he pointed out to some of the work done by publications which won awards in this year's Dainik Bhaskar INK awards. "Some of the work they (publishers) did and some of the causes they took up were fabulous. So I think there is a lot of potential in print advertising but it is not exploited," said Sinha.
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