Goodbye 2008; Hello, a happier New Year!

The New Year was welcomed variously across India. It was cold and foggy in some parts of the country and bright and sunny elsewhere. Not so for the economy though, where there is much gloom across the world. But we need to be upbeat and herald the year with cheer, writes Pradyuman Maheshwari.

e4m by Pradyuman Maheshwari
Published: Jan 1, 2009 8:18 AM  | 2 min read
Goodbye 2008; Hello, a happier New Year!

Ouch! I almost wrote a cheque saying January 1, 2008. Yup, it’s January 1 and it’s the beginning of a new year and – fingers crossed – the return of cheerful times.

The ‘happy’ in the ‘Wish you a Happy New Year’ hasn’t meant so much as it did last night and possibly for the next few weeks. For, O-Eight started off in a super way but ended horribly.

The problem is that we don’t know where we are headed over the next few months. Will the markets tank further? Will there be more bloodshed on Dalal Street? Will the Elections bring in a stable government, and hence a steady economy? Could the ongoing tensions between India and Pakistan turn into a full-scale conflict? And lastly, the question that concerns all our readers the ‘mostest’, will spends on advertising and marketing go north or south?

Since we don’t know what’s going to happen, it’s perhaps best to brace ourselves for a tough year ahead.

However, we can’t be kidding ourselves. While businesses are equipped to take the rough, what about individuals who have been laid off or are constantly in the fear of the axe falling on them? We know that no words of comfort can work for those who have been hit. All one can say is that we agree that the going is indeed bad, but this won’t last forever. If you are good at your work, you shouldn’t be too worried. Yes, it may be wise to compromise a bit on one’s expectations in recessionary times.

At exchange4media, we strive hard to bring you the best all-round coverage on media, advertising and marketing. In 2009, we resolve to be sharper, faster, crisper and more driven. Be ready for a lot of action. News, views and interviews that will empower you to stay ahead. Once again: Happy New Year. Keep the faith. And smile.

Pradyuman Maheshwari
Group Chief Editor and impact

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