Disney to launch stores inside Target in US

25 Disney stores will open at certain Target locations across the country on October 4

e4m by exchange4media Staff
Updated: Aug 26, 2019 3:03 PM
Disney and Target

Target has announced opening 25 Disney-branded stores starting on October 4, with 40 additional locations opening across US by October 2020.

Disney said in a statement that the ‘shop-in-shop’ would feature an array of more than 450 items from the company, including more than 100 products previously only available at its locations. Disney stores will launch inside Target in major cities such as Philadelphia, Denver and Chicago.

“We believe the combination of Disney’s unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests,” Brian Cornell, Chairman and Chief Executive Officer at Target, said in a statement. “This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model.”

The Disney store at Target will feature more than 450 items including toys, games, apparel and accessories—with more than 100 products that were previously only available at Disney retail locations. Guests will find favorites like Disney Princess, Star Wars, Marvel, Disney Junior characters, Classic Disney plush, apparel, home and holiday products, along with collectibles like the Disney Animators’ Collection.

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