Wunderman Thompson wins creative duties for Nova Eyewear Solutions

The mandate was awarded following a multi-agency pitch

by exchange4media Staff
Published - May 22, 2019 1:57 PM Updated: May 22, 2019 1:57 PM

Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson, Kolkata, following a multi-agency pitch.

The flagship brand from Vision RX Lab - a joint venture between GKB and Essilor – Nova Eyewear is headquartered in Kolkata and is available in 25 countries across the world. 

Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Labsaid, “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through robust branding and communication initiatives.”

Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson, Kolkata said, “Nova is one of the fastest growing eyewear brands in the world. We at Wunderman Thompson, Kolkata, are delighted to have been given the opportunity to use creativity, data and technology to further propel Nova’s growth around the world.”

Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson, Kolkata said, “The eyewear category is going through an interesting phase and the opportunity to grow is immense. And Nova Eyewear is driving the change from the forefront. It was a challenging brief and we brought some fresh new innovative thinking in such a stylish yet functional category which resonated with the client.”

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