U Mumba gets new sponsors for upcoming season 7 of Pro Kabaddi League
Indigo paints, Haldirams, Mitashi, BKT tyres, Flamingo and Vihan switches have come on board as sponsors
U Mumba, the franchise owned by U Sports, which is helmed by Ronnie Screwvala and Supratik Sen, got six sponsors and three partners on board for the upcoming Season 7 of the Pro Kabaddi League that starts on July 20.
While a few brands have been associated with U Mumba in prior seasons as well, a few new ones have deals across all the sport franchises under U Sports.
The categories of sponsorship have been taken by the following: Indigo Paints as Presenting Sponsor, Haldirams as Powered by Sponsor, Mitashi as Electronics Partner, BKT Tires as Off Highway Tire Partner, Flamingo as Pain Management Partner, Je & Vee Infrastructure as Infrastructure Partner and Vihan Switches as Electric partner. In fact, Indigo paints was Presenting sponsor for U Mumba in season 6 as well. A few more sponsors are expected to come on board as the season begins.
U Mumba also has Radio City as Radio Partner, Superfan AI as Fan Engagement Partner, Gold’s Gym as Fitness Partner, Dome@NSCI, SVP Stadium as Venue Partner and PayTM/Insider.in as Ticketing Partner for a second year running.
Flamingo, flagship brand of Ascent Meditech Ltd. has backed U Sports not only in kabaddi, but also in volleyball (U Mumba Volley) and table tennis (U Mumba TT)
U Sports Co-Founder and MD, Supratik Sen said, "We are pleased to have all these sponsor and partner brands on board for season 7 of the Pro Kabaddi League. All our partner brands and sponsors share similar mindsets and ethos as U Sports, and we hope to have an engagement with them that is deeper than just being sponsors. As always, U Mumba has always engaged the right audiences and thus facilitates maximum traction for our sponsors! With strong brands like these backing the team, we will definitely do our best to live up to their and the fans expectations and reach for top honors.”
Hemant Jalan, Managing Director, Indigo Paints, added, "We have been a part of the U Mumba journey for a while now and the relationship has been nothing short of amazing. It is important to have similar mindset and goals.”
Haldirams Food International Pvt Ltd, Director, Neeraj Agrawal said, “U Mumba and our brand have perfect synergy. This is our first season with U Mumba, and we are as excited as the team is! We believe the team will deliver the best of their skills & conclude at the top order. On behalf of Haldirams family, I wish them all the very best.”
Ascent Meditech Ltd, Founder & MD, Flamingo, Rajiv Mistry, added, ‘With Kabaddi or with any sporting activity, come injuries and pain. Flamingo, the official pain management partner of U Mumba would play a crucial role in comforting the pain among the players with its quality products thereby enabling them to excel in their pursuits and help emerge Kabaddi as the winner.’’
Rajiv Poddar, Joint Managing Director, BKT Tires, said, “Having been associated with 8 Kabaddi teams last season and receiving a fantastic response from our stakeholders, we are delighted to continue our association with Kabaddi this year as well.”
Mitashi Edutainment Pvt. Ltd. Founder & CMD, Rakesh Dugar says “With longstanding associations with cricket and football, Mitashi is excited to collaborate with the U Mumba team for the 7th edition of the Pro Kabaddi League 2019. We share the team’s ethos and ideology with focus on hard work, companionship and sportsmanship. "
Devendra Kumar Jain, Director, Vihan Electric Private Limited, added "We are very excited to be associated with U Mumba and are sure the journey is going to be a long lasting and fruitful one for both parties. As a team, U Mumba is young and motivated and that reflects on our brand energy too."
Vinay Singh, MD, Je & Vee Infrastructure said, “By partnering with them, we hope to connect with the common Mumbaikar and build long term relationships not only with audiences but with the team as well! We look forward to the next 3 months and more!”
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