Togglehead bags digital duties mandate for Yardley

The mandate includes digital marketing support for Yardley London across India & influencer marketing for the brand

e4m by exchange4media Staff
Updated: Jul 3, 2019 4:55 PM
Yardley

Yardley has appointed Togglehead to handle its digital duties. The mandate entails full-service digital marketing support for Yardley London pan India. This is as a part of its commitment towards ensuring a strong presence in the digital sector.

 

Togglehead will not only be responsible for conceptualising and executing digital strategies across platforms but will also look into influencer marketing for the brand.

 

Another key agenda in the deal is media spend for which the agency will work in tandem with the brand. Aatef Bham, Co-founder and Director of Business Development, Togglehead, says, “Yardley London is richly endowed with a portfolio of premium offerings that respond to the diverse needs of consumers. We are elated to partner with such an iconic brand and understand the need of the hour; digital is at the core of brands looking to thrive, especially in competitive sectors. Our aim is to shape Yardley’s online presence in a way that appeals to the digital-first audience with content that is personalized, relevant, and compelling. We welcome them to the Togglehead family and look forward to contributing to their presence in India.”

 

Commenting on the appointment, Manish Vyas, Vice President and Business Head, Yardley India, Wipro Consumer Care & Lighting said, “With the appointment of Togglehead as our digital agency for Yardley, we look forward to creating exciting and memorable work together. Yardley is the oldest living brand in the world. We have powerful stories and rich consumer experiences that can be weaved into engaging content that will appeal to today’s youth.”

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