Sri Lanka Tourism releases new film promoting ‘So Sri Lanka’

The new branding entices experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019

by exchange4media Staff
Published - Mar 7, 2019 4:10 PM Updated: Mar 7, 2019 4:10 PM
So Sri Lanka

The Sri Lanka Tourism Promotion Bureau (SLTPB) has engaged an award-winning team of nature documentary filmmakers* to create a first-of-its-kind three-minute film capturing the irresistible island of Sri Lanka, from the perspective of the country’s rich and diverse wildlife. 

The SLTPB released the film to evoke the essence of its new branding – ‘So Sri Lanka’ – which encapsulates the fact that Sri Lanka is more than just a destination, it’s a feeling.

To entice experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019 – the film captures Sri Lanka’s stunning landscapes and vibrant culture from the viewpoint of the country’s most extraordinary inhabitants: its wildlife. The film includes ‘up close and personal’ footage shot with some of Sri Lanka’s most iconic residents – including elephants, turtles, leopards, blue whales and fishing cats. 

The filming and production team behind the film all have extensive experience working with the BBC’s Natural History Unit, collectively responsible for some of its most spectacular series including Blue Planet II, Africa, Human Planet and Our Blue Planet, the digital campaign around Blue Planet II.

The captivating three-minute film takes us on a wild journey across the island nation’s stunning landscapes. Footage includes following a newly hatched sea-turtle’s journey to the sea on the endless white-sand beaches of the south coast, to getting a soaring “eagle”-eye view of the spectacular ancient Sigiriya rock fortress; and watching the world’s largest elephants travel in their home in the sprawling Udawalawe National Park, as well as witnessing doves waking with the vibrant sunrise over Colombo.

Director and producer of the short film, Nicola Brown, said, “Sri Lanka is such a beautiful country with incredible wildlife and we thought a great way of telling its story visually would be from the perspective of its animals. To achieve this, we utilised natural history filming techniques and technology to capture an immersive view of Sri Lanka that would put the viewer in their world. We also had an opportunity to put the cameras in the animal’s world – literally. Cheeky toque macaque monkeys in Polonnaruwa quickly learned how to unscrew our camera rigs and even ran away with our kit!”

SLTPB Chairman, Kishu Gomes, added, “Sri Lanka is like nowhere else in the world. We wanted to visualise what travellers can do, see and feel when they visit Sri Lanka in a way that is as unique as our country – which is why we wanted to tell our story from the viewpoint of our amazing wildlife. Sri Lanka is one of the best Safari destinations outside of Africa, and we also have many other pleasures for visitors to discover; our beaches enjoy sunshine all year round, our people are warm and welcoming, and our food is abundantly flavourful. Sri Lanka must be felt to be believed, and we welcome all travellers to our country for an experience like no other.”

The new ‘So Sri Lanka’ branding, developed by J. Walter Thompson and Landor, was revealed at the World Travel Market in London in November 2018 and marked the start of Sri Lanka’s fresh approach to destination marketing. 

The film, which brings the new branding to life, is being shown at ITB Berlin.

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