SPN acquires exclusive media rights for X1 Racing eSports

All the races of X1 Racing League will be telecast on SPN’s sports channels from November 30

e4m by exchange4media Staff
Updated: Nov 14, 2019 5:18 PM
Sony

Sony Pictures Networks India Private Limited (SPN) has acquired the exclusive media rights for the professional franchise-based motorsport league, X1 Racing League along with the media rights for X1 Racing eSports.

The inaugural edition of X1 Racing League will be held in Delhi and Chennai over two weekends – Weekend 1 from November 30 to December 1, 2019 and Weekend 2 from December 7 to 8.

X1 Racing eSports, which kicked off on October 7 and will continue till November 17, 2019, is also being held across six cities – Mumbai, Chennai, Ahmedabad, Hyderabad, Pune and Delhi.

The agreement with RACING PROMOTIONS PRIVATE LIMITED is to cover the territories in the Indian subcontinent for three years - 2019, 2020 and 2021.

All the races of X1 Racing League will be telecast on SPN’s sports channels from November 30. SPN’s premium video on demand (VOD) service, SonyLIV, will also livestream the X1 Racing League races as well as feature X1 Racing eSports.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India Private Limited, said: “Motorsport is a great televised sport and has a niche but dedicated following in India that has been growing steadily over the past few years. We are the official broadcasters of premier international motorsport properties like MotoGP and Formula E and the addition of the X1 Racing League, an Indian motorsport league, to Sony Pictures Networks’ portfolio will give audiences a strong local connect. Adding to this, X1 Racing League and X1 Racing eSports have a unique format that is designed to appeal to our audiences.”

Armaan Ebrahim, Co-Founder, X1 Racing: “We are thrilled to have Sony Pictures Networks India Private Limited on board as our broadcast partners. Over the years they have had a great head start in effectively showcasing some of the best in sports from across unique formats. Motorsport and esport are fast-growing niche sectors seeing a brand new level of interest in India. The response so far to the X1 Racing eSports debut season has been highly encouraging and with this partnership with Sony Pictures Networks India Private Limited we have a wonderful opportunity to further fulfill our vision to make motorsport more accessible.”

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