Soho Square Delhi and Lava Mobiles release new film to mark India's 70th Republic Day

Film aims at evoking sense of pride among citizens who may not own the same sense of patriotism as their previous generation

e4m by exchange4media Staff
Updated: Jan 24, 2019 3:50 PM

Lava Mobiles has released a new film as part of its ongoing ‘Proudly Indian’ campaign. This film has been created specifically to mark India’s 70th Republic Day. 

“Republic Day is when the Indian Constitution came into effect, completing our long journey to independence. Let's shake off our apathy to honour the tremendous effort that went into making us who we are as a nation,” said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square. 

This new film is aimed at evoking a sense of pride among citizens who perhaps don’t own the same sense of patriotism as their previous generation. 

The question the film poses is: ‘How difficult is it to make a small effort for the country?’  The films reaches out to every Indian to spare a thought about how they would like to celebrate this Republic day.  

“Proudly Indian’ is a hashtag that Lava started about a year back, being a pioneer ‘Made in India’ mobile brand. Over time, as a property, ‘Proudly Indian’ has been inspiring pride amongst people for all things Indian. In this film, Lava and Soho Square wanted to bring out the fact that for some of us the significance of Republic day has been lost. We feel that what is unsaid in this film is far more important than what has been said. After all, Republic Day is not yet another holiday,” said Chandana Agarwal, President, North, Soho Square.

Watch the video here:


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