Snapchat enters into collaboration with IPL teams
Fans will get behind-the-scenes updates and chance to show support through Augmented Reality Lenses, Our Stories and more
Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders for this IPL season.
The partnership will bring fans at home and in the stadium behind-the-scenes updates and the chance to show their support for their favourite team on match days through creative Augmented Reality Lenses, Our Stories and more.
Follow your team
Follow Mumbai Indians @mi_platan, Rajasthan Royals @rajasthanroyals, Chennai Super Kings @yelloveforever and Kolkata Knight Riders @kkrsnaps on Snapchat where they will be posting updates and behind-the-scenes highlights to their Official Account’s Story and receive notifications when they post.
In addition, CricTracker and Sportskeeda will launch on Snapchat’s Discover providing up-to-date news on all things IPL through their own Publisher Stories.
Fans will also be able to celebrate key moments and show their support in creative ways by wearing their teams’ colours with special augmented reality lenses and by adding creative touches to their snaps with a range of custom filters and stickers.
There will also be Our Stories around the opening weekend games in Chennai, Mumbai, Jaipur and Kolkata, celebrating the best submissions from fans across India, with the first going live on March 25.
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