Radio Mango teams up with Philips for a contest for homemakers

The contest ‘Veettile Thaaram’ gives homemakers a chance to win Philips Mixer Grinder

e4m by exchange4media Staff
Updated: Aug 23, 2019 4:02 PM
Mango

Radio Mango has teamed up with Philips Home Appliances to launch ‘Veettile Thaaram’, a unique contest that addresses the prime concern of homemakers who wish to make the tastiest dishes for breakfast. They are also given a chance to win prizes along the way.

To participate in the contest, homemakers must share a photo of what their breakfast is and the story behind why it was chosen. The photo of their dish with the hashtag #OnamWithPhilips must be uploaded along with a creative caption on Radio Mango Facebook page and the participants must also tag five of their friends to be eligible.

Based on the photos uploaded each day, one dailywinner will be chosen to be gifted a Philips Mixer Grinder. At the end of the contest, one lucky winner from those were selected each day will win a gold coin as bumper prize.

As an on-ground activity, a roadshow will be conducted simultaneously with two aesthetically designed vehicles with the branding travelling across Kerala for 25 days. The vehicle would be
visiting around 2,500 households, inviting people to try their luck and win prizes from Philips Home Appliances.

The flag-off to the roadshow was conducted in Kochi on August 8 by music director and actor Sooraj S Kurup, in the presence of Ravindran Nair, Programme Director, Radio Mango and officials from Philips India Pvt. Ltd., at Malayala Manorama's Panampilly Nagar office.

Radio Mango Showda, a digital content (web show), featuring celebrities promoting their latest movies included a segment where the contest was integrated with a quirky twist. Every celebrity is the star of tinsel town, while their mother or wife is the star of their households. Keeping this in mind, the celebrity will be asked to guess what's for breakfast at their home the next day and they would have to then call up their homemaker to find out if their guess was right. If guessed correctly, they would be gifted a Philips Mixer Grinder. Actor Tovino Thomas was the first to win the mixer grinder on the latest episode of Radio Mango Showda where he had come to promote his film ‘Kalki’.

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