Policybazaar’s campaign celebrating motherhood gets over 25 mn views in less than a week

Through this film PolicyBazaar.com aims to build awareness around insurance being indispensable for working women as they jointly secure their family’s future

e4m by exchange4media Staff
Updated: Sep 11, 2019 3:39 PM
Policy Bazaar

Online insurance website and comparison portal Policybazaar.com recently launched a film celebrating the multitasking mothers of today. The film has struck a deep chord with people across the country, and has been shared on social media, garnering over 25 million views in less than a week.

With the rising number of working women in our society, Policybazaar.com aims to build awareness around insurance being indispensable for working women as they look at jointly securing their family’s future.  The latest term life insurance awareness campaign draws attention towards the lives of present-day women, who are multitasking to manage both work and home.

The film has an inspiring monologue by a first-time mother, and has received immense appreciation from people cutting across demographic barriers, due to its highly relatable, and socially relevant theme, as well as an emotionally touching story.

Speaking on the campaign, Samir Sethi, Head of Brand & Marketing at Policybazaar.com, said, “In a modern-day household, women are equally important stakeholders, financially and otherwise. Hence, the need for them to have Term life insurance is extremely crucial. With this film, we have tried to get this fundamental message across with a story based on a socially relevant insight, which a lot of people are being able to relate with. The response to the campaign has been overwhelmingly positive, and motivating.”

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