Pitch CMO Summit Chennai: Industry leaders to talk about 'Building A Personalized Connect'

At the Pitch CMO Summit to be held in Chennai today, the special address will be delivered by CVL Srinivas, Country Manager, India, WPP, on ‘Getting Personalization Right’

e4m by exchange4media Staff
Updated: Oct 4, 2019 8:00 AM
Pitch CMO

After Mumbai, Delhi and Bangalore, exchange4media Group is taking Pitch CMO Summit to Chennai. It is scheduled to be held today at Taj Coromandel, Chennai, from 12pm onwards.

The Summit will see a gathering of the top minds in the business of marketing engage in interesting sessions, discussions, and debates designed around its core theme – ‘Building A Personalized Connect’.

With consumers now living in the era of ‘The Culture of Me’, personalisation has been the buzz word among marketers, with data and content being the drivers of communication. Remaining contemporary and adapting to the changing consumer needs and preference are some of today’s big challenges. At the Pitch CMO Summit, marketers share how one-to-one marketing is evolving to the next level in creating an individualised experience for the consumer.

The special address will be delivered by CVL Srinivas, Country Manager, India, WPP, on ‘Getting Personalization Right’.

The valedictory address will be delivered by Mathew Chandy, MD, Duroflex, on ‘The Power of Personalization’.

The other speakers include J Ramesh, Joint Managing Director, Kali Aerated Water Works, who will share his insights on the topic - ‘Building A Personalized Connect With The Tamil Makkal’, while Lalatendu Panda, Chief Marketing Officer, Reliance Retail Value Format, will address the topic - ‘Personalizing And Re-inventing The Retail Experience’.

Also speaking at the summit are LV Navaneeth, CEO, The Hindu Group, who will speak on the topic ‘Print: Taking The Personalized Route’ and Balaji Prakash, Senior Vice President and Head of Sales & Marketing, EID Parry, who will share his thoughts on the topic - ‘Is Personalization The Only Future of Marketing?’

Apart from speaker sessions, the Summit will feature two key panel discussions with eminent names across industries. The first panel discussion looks at how the retail industry personalizes its offering with the topic of discussion being ‘Retail Play: Building A Personalized Experience’. The session will be moderated by B Srinivasan, MD, Vikatan Group, and the esteemed line-up of panelists include Tanuj Choudhry, Chief Business Officer & Board Member, HomeLane, S. Subramanian, MD, Preethi Kitchen Appliances and Nishanth Chandran, Founder & CEO, TenderCuts (GFM Retail Pvt. Ltd).

The second panel discussion at the Summit delves into the critical issue, ‘Privacy Vs Personalization’. The session will be moderated by Ramesh Jude Thomas, President & Chief Knowledge Officer, EQUiTOR Value Advisory. The esteemed line up of panelists include, Anand Santhanam, VP, Marketing and Business Development, TAFE, Anand Pathak, Chief Marketing Officer, Netmeds.com, Anurag Kumar, Chief Communications Officer, Tata Sky, P Madhavan, Executive Vice President, Sales and Marketing, TVS EUROGRIP, Rajasekar KS, GM Marketing, matrimony.com, Shantanu Deshmukh, Vice President-Marketing, Xoxoday and Vijay Kaul, Deputy General Manager, Yamaha Motor India Sales.

The Pitch CMO Summit, a flagship property of the exchange4media group, is a gathering of the best minds in the business of marketing. Each year, the conversations at the summit revolve around current and relevant marketing topics in a changing global market scenario.

The Pitch CMO Summit -Chennai 2019, with Zee Tamil as the Co-Gold Partner, Dinamalar as Associate Partner, The Hindu, Xoxoday and Aaj Tak as Co-Partner, Trendloud as Digital Partner and Pitaara TV as Entertainment Partner. 

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