NEON Awards: Time to witness a huge transition in OOH: Stuart Taylor, Kinetic Worldwide
The ninth edition of NEONS Awards & OOH Conference 2019 will be held on March 8, 2019 in Gurugram with the theme 'Scope of innovation in order to transform OOH: Signs of Tomorrow'
Published - 17-January-2019
Last year, exchange4media celebrated the eighth edition of NEONS Awards for outdoor advertising and digital signage. OOH Conference and Awards was established in 2011 to reward excellence in outdoor media. The awards recognise exceptional work done in the OOH advertising and digital signage between January 2017 and December 2017.
One of the key note speaker was Stuart Taylor, CEO, Kinetic Worldwide. He underlined how the shift to Digital OOH has unleashed a new set of opportunities and challenges for the domain. He said, “We think digital is an opportunity as well as a challenge. Over the years digital has become the driving force of our industry but it is bringing bigger challenges too and overcoming those challenges will be the key to aim for a larger market share in the coming time.”
“If we look at UK, almost 50 per cent of ad spends are purely digital. This has created a digital mindset among clients, brand managers and agencies as they think digital first. Now we need to make a case of how outdoor can fit into that. So outdoor has to move to digital to survive. At the same time the complexity of the digital world is working against it rather than for it,” he added.
Citing the advantages of OOH that makes the medium a preferred choice for brand marketers, Taylor said, “The biggest factor that works for outdoor across markets is that it creates impact and is thus an unavoidable medium for marketers. Moreover, unlike other forms of advertising, it cannot be blocked and most importantly it’s not interruptive.”
Underling that the outdoor industry is gearing up to become future ready by combining new technology with better insights, Taylor said, “Our mission is to bring creativity, insights, intelligence and technology to connect audiences out of home. Digital OOH has already become an integral part of the larger digital spends and there is need to bring more transparency into the industry. I also think it’s time to witness a huge transition and unprecedented change in the outdoor domain so that it can stay relevant in this age and time.”
Also, Kinetic India was the big winner of the night, gaining 7 Gold and 3 Silver medals for a total tally of 10 medals.
That’s not all, we are coming back on March 8, 2019 in Gurugram with a theme - Scope of innovation in order to transform OOH: Signs of Tomorrow'. So, watch this space for more updates on NEONS Awards 2019 - https://e4mevents.com/ooh-awards-2019/