Mozilla introduces Firefox Lite, announces partnership with MoMAGIC Tech

The partnership will increase reach of Firefox Lite 

by exchange4media Staff
Published - Mar 14, 2019 6:43 PM Updated: Mar 14, 2019 6:43 PM

Mozilla, a pioneer and advocate for the open web, has announced the launch of Firefox Lite and a strategic partnership with Noida-based MoMAGIC Technologies to bring Firefox Lite to more mobile users’ hands who can enjoy a more secure and private browsing experience.

“We are delighted to be on board as strategic partners to Mozilla Asia and bring in value with our unique edge in not only driving new user acquisition but also providing business intelligence with our offline-online data integration platform. This will result in giving deeper insights on end-user behavior, and help Mozilla in its future product enhancement and in re-strategising its marketing and promotional strategy," said Arun Gupta, CEO and Founder MoMAGIC Technologies said. 

Firefox Lite is a fast and lightweight Android browser designed exclusively for Asian users to enjoy the improved and secure mobile browsing experience.

“We understand that the best way to fulfill various local user needs and make the product relevant is through partnership. By partnering with MoMAGIC, we will continue to explore new features or services that provide value to our users in India and deliver again our brand promise of empowering user agency in Asia,” said Charles P C Chen, Head of Business Development, Mozilla Asia.

The size of Firefox Lite is less than 4MB, which is the smallest amongst major browsers, and it provides users with the shortest app download time. Users can also stay update-to-date on the latest and newest offerings from Firefox Lite and not have to worry about spending much of the data to update the app. 

Firefox Lite is now available in 15 markets in Asia, including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore the Philippines, Thailand, Taiwan and Vietnam.

To provide differentiated mobile experiences and enable more people to enjoy the power of the open web, Mozilla continues to invest in strengthening product lines and building strategic partnerships across Asia. 

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