Market intelligence firm Kids Insights enters Indian market

Kids Insights has tied up with TotallyAwesome and will be surveying 410 kids a week in India for real-time market intelligence on attitudes, behaviours and consumption by Indian kids

by exchange4media Staff
Published - Sep 23, 2019 5:44 PM Updated: Sep 23, 2019 5:44 PM
Kids insights

Kids Insights, a market intelligence company, has announced the launch of its first Asia-Pacific presence with Kids Insights India in partnership with TotallyAwesome.


Kids Insights India will be surveying 410 kids a week in India, resulting in a total of 21,000 children being surveyed each year, providing organisations with access to real-time market intelligence on the attitudes, behaviours, and consumption by Indian children for the first time.


“We are delighted to be continuing our global expansion. The launch into India is particularly exciting as it is a market that is going through a phenomenal transformation and digitalisation. Working closely with our local partner, Kids Insights India will be able to help clients understand the dynamics of the Indian children’s ecosystem, help them define their audience, measure and evaluate the success of campaigns and ultimately improve their return on investment,” says CEO of Kids Insights Nick Richardson.


Kids Insights, which started collecting data in India in June 2019, will issue its first set of reports and launch its real-time portal later this month. The survey research of 5,000 Indian children shows how children in India are becoming more digi-centric and how this trend can originate anywhere within the kids’ ecosystem, increasingly from the likes of WhatsApp, Facebook, and TikTok.


As part of their launch into India, Kids Insights have teamed up with TotallyAwesome, a kids digital media company in the Asia-Pacific region. The company operates kid-safe and compliant content and advertising platform.

Kunal Mukherjee, Country Director of TotallyAwesome says: “There is no doubt that the kid’s ecosystem in India is changing at a phenomenal pace and therefore having access to reliable and real-time market intelligence has never been more important. I am delighted to see that Kids Insights is now available to companies who are active in the Indian market.”


Nick Richardson, CEO of Kids Insights, says: “We are delighted to have TotallyAwesome’s support and we look forward to developing a long and successful partnership with them.”

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