Havells blends tradition with technology in festive Ganesh Chaturthi campaign
At the heart of the campaign is an innovative Ganesh idol crafted entirely from Havells’ switches and appliances, installed at high-visibility locations
by
Published: Aug 28, 2025 6:00 PM | 1 min read
Follow Us
Havells has unveiled a 360-degree festive campaign for Ganesh Chaturthi that seamlessly fuses tradition, creativity, and technology to connect with audiences across outdoor and digital platforms.
At the heart of the campaign is an innovative Ganesh idol crafted entirely from Havells’ switches and appliances, installed at high-visibility locations such as Prabhadevi Siddhivinayak Temple, Worli Naka Junction, and Thane Majiwada Flyover Junction. The installation serves as a striking symbol of the brand’s inventive spirit while paying homage to the cultural significance of the festival.
Complementing the outdoor innovation, Havells has rolled out a set of digital-first initiatives. These include an AI-powered festive film that reimagines the essence of Ganesh Chaturthi through cutting-edge technology, alongside a series of influencer-led videos showcasing celebrations in Havells’ distinctive style. The campaign is further amplified through targeted digital promotions and social media activations designed to engage audiences and spread festive cheer.
By combining the physical impact of outdoor installations with the reach and interactivity of digital channels, Havells’ integrated strategy underlines its commitment to creativity, innovation, and cultural connection during the festive season.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News