Fossil and brand ambassador Varun Dhawan launch limited-edition watch

Each timepiece is individually numbered and comes encased in exclusive packaging featuring Dhawan's signature and a personalised message to all his fans

e4m by exchange4media Staff
Updated: Sep 26, 2019 1:23 PM
Varun Dhawan Fossil

FOSSIL is excited to announce an all-new limited-edition watch designed in partnership with Varun Dhawan. This limited edition watch aligns itself with Fossil’s curator series – a collaborative collection of watches fueled by a creative class of artists and innovation icons.

Blending Fossil’s timeless style with Dhawan's personality into a dynamic design, this watch features Fossil’s bestselling Machine watch case with a sleek black dial with a polish of Dhawan's signature red on the three hands that display the hour, minute and second. Dhawan's initial and birthdate are inscribed on the dial, making this exclusive watch that much more personal. The watch case comes with two premium strap choices for additional versatility– a black steel bracelet and black silicone strap with croc pattern and red accents.

Each timepiece is individually numbered and comes encased in exclusive packaging featuring Dhawan's signature and a personalized message to all his fans. Taking forward this personalized initiative for Varun Dhawan and reflecting his compassionate side, Fossil has collaborated with the NGO Magic Bus, whose efforts are centred on helping children develop the necessary life skills to lead a brighter future. The timepiece is the latest iteration of Fossil’s commitment to community impact: Make Time for Good. Make Time for Good is Fossil’s pledge to unleash the power of youth to take action toward transformative, cultural change. As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India escape the cycle of poverty by providing access to essential life skills, education and employment. As an organization close to Varun’s heart, a portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education.

The watch is available in Fossil and partner stores across India and on fossil.com

Commenting on this development, Varun Dhawan, Celebrity Brand Ambassador said, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honoured to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in – something new, exciting, and affordably classy. I hope everyone loves it as much as we do.”

Talking about the launch, Johnson Verghese, Managing Director, Fossil Group India, said, “We are proud to announce the launch of Varun’s watch – a one of its kind curation. This elegant timepiece embodies Fossil’s ethos, rightly blended with Varun’s personal style. With our brand spirit translating perfectly into a distinctive design that is in line with the current style trends, we are certain that this limited edition watch would be loved by Fossil’s and Varun’s fans. ”

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