Edelweiss Tokio Life launches #BeUnlimited spirit for Ramadan

The Ramadan film is live on Facebook and YouTube, with total views reaching about 2 million and engagements of around 1,11,480

e4m by exchange4media Staff
Updated: Jun 4, 2019 1:34 PM

Edelweiss Tokio Life Insurance has unveiled a digital film which brings a fresh take on the festival and encapsulates the spirit of #BeUnlimited.

Commenting on the film, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Ramadan is when we overcome all our limitations – big and small. While mostly the focus has been on showcasing ‘goodness’ during the festival, we wanted to bring a unique perspective about how millions of people the world over transcend all limitations during this month and show the human potential of securing their dreams and aspirations. It echoes with our brand philosophy of #BeUnlimited.” 

The film focuses on a young girl who has decided on observing roza (fast) for the first time. A discussion between the girl and her parents brings out how people enforce mental limitations on themselves and Ramadan teaches us to overcome these obstacles.

“Creating authentic and genuine content during festivals is crucial to our strategy for the ongoing financial year. We believe that festivals will create a strong connect with our target audience and contribute to our goal of not just creating brand recall but also making people aware about the need for life insurance. We will continue to create content around festivals throughout the year and Eid was the beginning to this bonanza,” Gupta added.

The Ramadan film is currently live on Facebook and YouTube, with total views reaching about 2 million, and engagements of around 1,11,480.

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