e4m Do Good Awards honours and celebrates trailblazers in cause marketing

The second edition of the e4m Do Good Awards was held on May 13 in New Delhi in the presence of industry luminaries, thought leaders and experts from the advertising, marketing and media world. The prestigious awards celebrated brands, agencies and organisations that have made a meaningful impact through purpose-driven initiatives. The winners of the e4m Do Good Awards were chosen from a diverse range of categories that highlight the best in marketing. This edition promises to be more impactful, bringing together industry leaders, changemakers, and visionaries under one roof.

In the excellence category, two impressive campaigns bagged the honour as the ‘Campaign/Initiative of the Year’. The winners were Whisper's 'Keep Girls in School 5.0’ campaign and Tata Trusts’ ‘Gaanth Pe Dhyan’ campaign.

Among the brands that won big at the awards are Tata Trusts, Whisper, Adani, Hyundai Motor India, Ariel, and Mahindra Rise. The top agencies that bagged the top honours include 20:20 MSL, Actimedia Mirchi, OMD and Madison PR.

Whisper’s campaign by Actimedia Private Limited continues its long-standing mission to fight menstrual taboos and encourage menstrual hygiene awareness, especially among young girls. “Keep Girls in School 5.0” is the latest phase of a consistent movement aimed at reducing dropout rates among adolescent girls due to lack of menstrual education and access to hygiene products. With impactful storytelling, grassroots engagement, and policy-level advocacy, the campaign reinforces the message that periods should never be a reason for a girl to stop dreaming.

Meanwhile, with “#GaanthPeDhyan”, Tata Trusts launched a campaign that marries creativity with public health awareness. Focused on early detection of breast cancer, the campaign uses a culturally resonant metaphor — a simple knot (gaanth) — to encourage women to pay attention to unusual changes in their body. The narrative is both bold and sensitive, creating a powerful emotional connection while educating and empowering women to take proactive steps toward their health.

The esteemed jury panel, comprising luminaries from the marketing and advertising world, came together under one roof on April 26 to evaluate the most outstanding entries across various categories. The jury for the second edition of the e4m Do Good Awards was chaired by Anshu Gupta, Magsaysay Awardee, Founder, Goonj and Gram Swabhimaan. The other jury members include industry leaders, professionals, and experts from the industry.

e4m Do Good Awards celebrate trailblazers in cause marketing, honouring brands, agencies, organisations, and non-profits that drive positive change through their impressive narratives and impactful communications. The prestigious awards celebrate the best of the best brands, agencies, organisations, and non-profits driving significant transformations through purpose-driven campaigns.

The awards serve as a benchmark for excellence in cause marketing and celebrate those who not only amplify important issues but also spark action, shift perceptions, and contribute to a better, more conscious world through strategic communication.

Here’s the complete list of winners: