DHL Express renews association with Hero ISL

The association will drive engagement with ISL audiences across the Indian subcontinent over the next five months

e4m by exchange4media Staff
Updated: Oct 25, 2019 12:16 PM

DHL Express has announced the renewal of its association with the Hero Indian Super League (ISL).

This marks DHL Express’ 5th consecutive year of partnership with ISL. As a part of this association, DHL Express will deliver the match ball for all 95 games of the league in its role as the Official Match Ball partner.

In addition, the ‘DHL Winning Pass’ will be awarded to the best player supporting the winning goal for each match.

An overall winner will also be identified at the end of the season. The association this year will help drive continued engagement with ISL audiences across the Indian subcontinent over five months.

This includes multiple formats including television, streaming platforms and stadium viewership.

TV ratings have revealed that nearly 200 million viewers tuned in to watch games of the Indian Super League last season.

Speaking about the partnership, R S Subramanian, Country Manager, DHL Express India, said, “I am pleased to announce our renewed association with Hero Indian Super League. This marks our 5th year of association with the league and a continued legacy of DHL Express’ support for major sporting events across the globe. We are proud that DHL and the league share the same values of Passion, Can Do, and Speed, and we look forward to yet another successful season of the Hero Indian Super League.”

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