Dabur Honey ties up with sweet makers to co-create honey-based Durga Puja delicacies

To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata

e4m by exchange4media Staff
Updated: Oct 9, 2019 11:17 AM  | 2 min read

The onset of Durga Puja unleashes a festive spirit across Kolkata that engulfs children and adults alike. From sightings of handcrafted idols of Goddess Durga to performance of the devotional dance ‘dhunuchi’ & sindoor khela to indulging in the Bengali cuisine, to pandal hopping to murti visarjan and finally greeting each other Shubho Bijoya – each is an experience in itself. This festive season, Dabur brings a flavourful yet fitter spin to Bengal’s famous sweets with Dabur Honey based sweets.

Integrating with on-ground activation, Dabur Honey will engage with users on digital platforms, specifically Instagram since most of the millennials are clicking and uploading pictures at Durga Pooja. As part of this initiative, Dabur Honey tied up with 50 sweet shops in Kolkata, during the key days of Durga Puja to co-create, sample and sell Dabur Honey based traditional and innovative sweets. To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata. The influencers took a food walk across Pujo Pandals, where sweets made with Honey is made available. Through the food walk, influencers covered the most well-known Bengali sweet delicacies made by Dabur Honey. The brand also distributed leaflets at shops and pandals which explained usage of Honey in daily food dishes.

Talking about the initiative, Kunal Sharma, Category Head, Dabur India Ltd, said, “Dabur Honey has been adding sweetness to this celebratory zeal every year. This year, to partner the consumer in their fitness journey during Durga Puja, we have come up with an innovative idea to celebrate this festive season with Dabur Honey based traditional sweets, co-created with some of the best-known sweet shops in Kolkata.”

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