Criteo partners with Pubblisher Media and AdYogi for expansion in India

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

by exchange4media Staff
Published - Sep 20, 2019 1:54 PM Updated: Sep 20, 2019 1:54 PM

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Criteo, the advertising platform for the open Internet, has announced a partnership in India with Pubblisher Media and AdYogi, two Indian pioneering companies in digital marketing. These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country. Additionally, Criteo will provide its dynamic retargeting solutions across web and mobile app to agency partners that deliver personalized product ads to consumers. To maximise the conversion rate and achieve the best results, Criteo analyzes and assesses an individual’s on-line purchase intent across the entire shopping journey.

Criteo is expanding and growing in India through its partnerships with agencies. It provides performance marketing solutions which include a full-funnel product suite aimed at driving profits and sales for retailers and brands. By connecting shoppers to things that appeal to them, it delivers performance at scale while working with its partners.

With Criteo leveraging its leading machine learning and AI technologies to provide seamless service to advertisers in India, it is a win-win partnership between Criteo and its agency partners.

Expressing his views on the partnership, Siddharth Dabhade, Managing Director, Criteo, said “We are glad to announce our partnerships with Pubblisher Media and AdYogi. These partnerships will help us to expand our coverage in India. For Criteo, India is one of the fastest-growing markets but today, consumers in India have a variety of choices when it comes to e-commerce platforms, millions of products and services to choose from, and multiple devices to engage with and discover. Thus, these are very important partnerships for us and we look forward to working with both agencies to meet each of their customers and their needs. We will leverage the existing relationships of agencies with online advertisers, and seek to establish new relationships with companies that may be interested in the products and services from Criteo.”

Mhd Asif & Nareshwar Sivanesan, Co-Founders of Pubblisher Media also noted, “Our work with Criteo has already driven great performance to our clients & we plan to propose to our 60+ other clients across the globe that this is a key pillar in our e-commerce offering. We’re thrilled to have been partnered with Criteo.”

"Criteo has been a great addition to AdYogi's marketing suite. AdYogi is able to drive incremental revenues for enterprise brands through Criteo. Its open network connects the e-commerce brands with more shoppers on the world’s top retail sites. We’ve also had great help from Criteo with strategy and execution for launching brands on the open Internet. We look forward to a stronger partnership with Criteo,” said Rohin Mittal, Co-Founder of AdYogi.

The agencies will promote the service with Criteo’s promotional elements and will introduce prospects to Criteo. Additionally, these agencies will market Criteo as the preferred partner for products/services which are the same as or similar to the service.

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