Centuary Mattresses to continue its association with Sania Mirza

The tennis champion in the marketing campaign will be seen advocating to ‘sleep like a champion’

e4m by exchange4media Staff
Updated: Aug 22, 2019 1:30 PM

Centuary Mattresses has decided to continue its association with Sania Mirza till September 2020. The Tennis star’s engagement as the brand ambassador for the brand started in March 2018.

Uttam Malani, Executive Director, Centuary Mattresses said: “Our association with Sania Mirza was a step towards accelerating our growth plans for the brand. The synergies between the attributes of Centuary Mattresses and Sania Mirza’s personality have had a positive impact on our brand. Our continued association also enables us to raise our positioning and increase our focus on the premium segment.”

Mirza will be seen across a fresh marketing campaign of the brand in the coming season where she will be seen advocating to “Sleep like a Champion”.

“For the success of a champion one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion,” said Mirza on her continued association as the brand ambassador.

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