Bhumi Pednekar roped in as brand ambassador for fusion wear brand Raisin

Raisin’s recent collection called Khizan will feature Bhumi

e4m by exchange4media Staff
Updated: Aug 19, 2019 2:11 PM

Raisin, a contemporary line of fusion wear for women, has signed actor Bhumi Pednekar as their brand ambassador.


Bhumi is known for her roles in ‘Dum Laga ke Haisha’, ‘Toilet Ek Prem Katha’, ‘Shubh Mangal Sawdhan’ and others.


On the association Bhumi said: “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely.”


Founders of Raisin, Vikash Pacheriwal and Vishal Pacheriwal said: “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”


The recent collection will be Autumn Winter called Khizan and will feature Bhumi.

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