, official partner for ‘Ek Ladki Ko Dekha Toh Aisa Laga’, launches TVC 

Banihal has done a deep integration in the narrative of the movie that features actors Sonam Kapoor and Rajkumar Rao

e4m by exchange4media Staff
Updated: Feb 1, 2019 6:57 PM
banihal, a matchmaking app, has been roped in as the official brand partner of upcoming film ‘Ek Ladki Ko Dekha Toh Aisa Laga’. 

A television commercial which was launched on January 28 has actors Sonam Kapoor and Rajkumar Rao talking about as the app to meet the ‘one who can complete your sentences’. 

Banihal has developed proprietary artificial intelligence technology called Rae that can predict compatibility and makes introductions so that individuals can meet the one that would be the right partner.  

Vidhu Vinod Chopra, Producer of ‘Ek Ladki Ko Dekha Toh Aisa Laga’ said, "Banihal was the longest tunnel that I’d travelled through as a child growing up in the Kashmir valley. When I met the team of, I was very happy to know that their concept was linked to the very same tunnel, of how sometimes after going through a dark tunnel, you find the right (and bright) match on the other side. I’m very excited to engage with a brand that takes me back to my childhood."

Banihal has done a deep integration in the narrative of the movie, movie trailer and a television commercial.  

Through the TVC, the two Bollywood stars throw light on how today’s fast-paced and dynamic world has altered the process of finding a life partner. With individuals having distinctive and specific preferences, it’s more important than ever to meet the individual who understands you. In order to meet someone who fits in well with one’s idea of a life partner, the best bet is to log on to the modern scientific way of finding a partner, via Banihal.  
Ishdeep Sawhney, Founder and CEO, said, “We are fortunate for the opportunity to collaborate with Vinod Chopra Films and Fox Star Studios for a fabulous story in ‘Ek Ladki Ko Dekha Toh Aisa Laga’. We have now culturally accepted individuals to have a strong voice in their personal decisions. Banihal is a perfect solution that meets the needs of such young individuals looking to meet the right person who intuitively understands their unique aspirations.”  

The television commercial is being shown on channels such as Sony, Zee, CNBC and Star. 

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