Bajaj Allianz Life ropes in Ayushmann Khurrana as brand ambassador

The actor will feature in the brand’s next campaign ‘Smart Living’

e4m by exchange4media Staff
Updated: Sep 1, 2020 3:38 PM
Bajaj

Bajaj Allianz Life has roped in actor Ayushmann Khurrana as its brand ambassador to promote its products and digital services across offline and online mediums.

Ayushmann will feature in the life insurer’s next campaign “Smart Living” that encompasses its Term Plan – Smart Protect Goal and the new digital service – Smart Assist.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “The refreshed brand narrative, relevant to new customer risk-mitigation mindset, is anchored on Ayushmann, who embodies our brand ethos of trustworthiness, innovativeness, authenticity and responsibility. The pandemic has infused smartness in our lives, and it is reflected in how we are embracing remote ways of living or acquiring new skills. Our smart products and secured digital services are aimed at securing and enabling our customer’s Life Goals, in these uncertain times.”

According to Ayushmann, “I am delighted to partner with Bajaj Allianz Life in its journey towards enabling Life Goals of India. A trusted and Smart Life Insurance plan is a reliable back up to your family’s Life Goals. Amongst several innovative offerings, its differentiated Term Insurance Plan and the innovative digital service – Smart Assist, precisely answers the needs of protection and contactless yet assisted transactions.”

The latest Bajaj Allianz Life latest campaign will run on major TV channels and has been rolled out on all major digital platforms.

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