Amway launches a compendium featuring the entrepreneurial journeys of Indian women

Amway recognises women entrepreneurs through a compendium titled ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’

e4m by exchange4media Staff
Updated: Apr 8, 2019 5:15 PM

Amway India, the FMCG direct selling company, has launched an illuminating compendium titled ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’ at a recently held FICCI Ladies Organization (FLO) event in Mumbai. 

The event, organised with the support of Amway India, received participation from a large number of successful women entrepreneurs, serving as a platform for deliberating on the subject of having more women in the mainstream workforce, both in jobs as well as in the role of entrepreneurs.

The compendium launched by Amway provides a riveting compilation of journeys of Indian women entrepreneurs from diverse backgrounds with the objective of recognizing micro-entrepreneurship through a range of articles and interviews with prominent thought leaders in this space. It also highlights the challenges that deter women from self-reliant entrepreneurship, identifies the opportunities that make women take the plunge, and offers significant insights for policy and decision making at a macro level to tap the entrepreneurial potential of women in the country. 

During his special address, Rajat Banerji, National Head – Corporate Affairs, Amway India said, “Women play an intrinsic role in strengthening the socio-economic landscape, and entrepreneurship is a route that has witnessed tremendous adoption among India’s women. We, at Amway India, are proud to have successfully skilled and empowered more than 550,000 distributors in India. The fact that almost 60 per cent of Amway direct sellers are women is a testimony to our commitment and our contribution towards women entrepreneurship. In recent years, India has witnessed a robust economic growth driven by market focused economic reforms favouring entrepreneurship. We believe that fostering an environment of growth and creating viable opportunities for women will not only empower them to realize their full potential but also strengthen the society and economy, overall. With this compendium we are aiming to engage, inspire and encourage current and future women entrepreneurs from all over India by presenting the journeys of women who took the plunge.”

Monica Chaturvedi, Chairperson, FICCI FLO Mumbai Chapter, said, “We at FICCI FLO are engaged in the social and economic empowerment of women across all sections and verticals of society. We encourage entrepreneurship among women through our initiative ‘Swayam’ and enable them to take up leadership positions through mentoring programmes. It gives me immense pride to partner with the brand like Amway in our quest to achieve our purpose of encouraging entrepreneurship among women. It was heartening to see the launch of an interesting compendium- a great compilation of the journeys of Indian women entrepreneurs from diverse backgrounds amidst. It truly is an inspiring effort by Amway and will immensely supplement the efforts to bring women in the workforce.”  

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