IRS-2010-Q4
IRS 2010 Q4:  Kerala market registers decline

IRS 2010 Q4 results show further decline in the average issue readership numbers in the Kerala market, even as some gains are seen among the top 10 dailies.

Tuhina Anand Mar 24, 2011 9:41 AM

IRS 2010 Q4:  Business magazines grow; mixed result for dailies

Even as English business broadsheets witnessed decline in readership in IRS 2010 Q4, compact newspaper Mint has seen hike in AIR numbers in this quarter as well. Business magazine genre has overall seen constant growth in the readership in the year.

Nitin Pandey Mar 24, 2011 9:35 AM

IRS 2010 Q4:  Decline in readership for dailies in West Bengal

Seven out of top ten dailies in West Bengal have seen decline in average issue readership numbers as per the IRS 2010 Q4 results.

Nitin Pandey Mar 24, 2011 9:34 AM

IRS 2010 Q4:  HT & TOI see decline in Uttarakhand

Hindi daily Hindustan has seen double digit growth in AIR in Uttarakhand, while English dailies TOI and HT have registered decline in readership.

Nitin Pandey Mar 23, 2011 10:13 AM

IRS 2010 Q4:  English dailies dominate in Chandigarh

Dainik Bhaskar is still the most read daily in Chandigarh, but interestingly, the second and third slots are occupied by English newspapers…

Nitin Pandey Mar 23, 2011 10:12 AM

IRS 2010 Q4:  Steep decline for TOI and HT in J&K

Three out of top four dailies in Jammu and Kashmir have seen double digit growth in AIR in IRS 2010 Q4. However, English dailies HT and TOI have seen a nearly 40 per cent drop in readership.

Nitin Pandey Mar 23, 2011 10:10 AM

IRS 2010 Q4:  Steady decline in Oriya publications

Even as dailies such as Dharitri and Samaj have registered an increase in readership, it does not make up for the loss of leading Oriya daily Sambad’s AIR numbers.

Nitin Pandey Mar 22, 2011 3:42 PM

IRS 2010 Q4:  Top players grow; Telugu dailies still decline

Despite drop in Q4, Eenadu closes the year higher than Q1 AIR; Sakshi registers a steady growth through the year. Overall Telugu dailies still lose readership.

Nitin Pandey Mar 22, 2011 9:54 AM

IRS 2010 Q4:  Tamil dailies lose 7.62 Lac readers in the year

With top dailies and top magazines losing readership, it has been a bad year for Tamil publications.

Nitin Pandey Mar 22, 2011 9:53 AM

IRS 2010 Q4:  Punjabi dailies see a weak year

Leading daily Ajit has seen an AIR increase in an otherwise weak Punjabi dailies market.

Nitin Pandey Mar 22, 2011 9:52 AM

IRS 2010 Q4:  Assamese dailies lose 5 per cent readers in 2010

Despite an increase in readership in the second half of 2010, Assamese dailies fail to recover the readership high at the beginning of the year.

Nitin Pandey Mar 22, 2011 9:49 AM

IRS 2010 Q4:  Growth for Malayalam dailies; magazines decline

With an addition of 12.05 lakh new readers since Q1 2010, overall Malayalam dailies have seen robust growth in readership during the year.

Nitin Pandey Mar 21, 2011 9:43 AM

IRS 2010 Q4:  A chequered year for Gujarati publications

Gujarati dailies have seen rise and fall in readership throughout the last four quarters. Some have ended the year with AIR lower than those registered in Q1 2010.

Nitin Pandey Mar 21, 2011 9:42 AM

IRS 2010 Q4:  A mixed year for Marathi dailies

While the first two quarters of the year 2010 have witnessed growth in readership for Marathi dailies, Q3 and Q4 of IRS 2010 see de-growth for most Marathi dailies.

Nitin Pandey Mar 21, 2011 9:41 AM

IRS 2010 Q4:  Positive growth for Kannada publications

Kannada dailies and periodicals have written a growth story throughout the year in IRS 2010.

Nitin Pandey Mar 21, 2011 9:39 AM

IRS 2010 Q4:  Mixed readership trend for Bengali publications

With the IRS going quarterly in 2010, the exchange4media analysis of quarter to quarter results shows mixed results for Bengali dailies…

Nitin Pandey Mar 21, 2011 9:38 AM

IRS 2010 Q4: Dailies in Rajasthan on a growth path

Nine out of the top ten dailies in Rajasthan have seen growth in readership in IRS 2010 Q4.

Nitin Pandey Mar 18, 2011 10:07 AM

IRS 2010 Q4: Decline continues for dailies in Punjab

Decline in the readership graph of most dailies in Punjab has continued in Q4 of the Indian Readership Survey (IRS) as well…

Nitin Pandey Mar 18, 2011 10:06 AM

IRS 2010 Q4:  Mixed bag for dailies in Chhattisgarh

IRS 2010 Q4 data does not have much cheer for dailies in Chhattisgarh. Interestingly, English dailies have managed to chart out a growth story…

Nitin Pandey Mar 18, 2011 10:04 AM

IRS 2010 Q4: Radio City playing the growth tune

Radio City 91.1 FM has seen growth across all markets in IRS 2010 Q4 despite de-growth in the category. Radio City has seen escalation in Gujarat and South markets.

Shubhangi Mehta Mar 18, 2011 9:02 AM