TV9 Network becomes Rajasthan Royals' principal partner, to feature on jersey front
TV9 Bharatvarsh replaces EXPO 2020 Dubai as the event was postponed to 2021 owing to the Covid-19 pandemic
Rajasthan Royals has entered into a partnership with TV9 Bharatvarsh.
"Rajasthan Royals are pleased to break the story that TV9 Bharatvarsh will be the principal partner for the upcoming edition of the Indian Premier League, to be held in UAE from the 19th of September to the 10th of November, 2020. The Royals will proudly wear TV9’s logo on the front of the team’s jersey in the 13th edition of the IPL.
TV9 Bharatvarsh replaces EXPO 2020 Dubai as Rajasthan Royals’ front of jersey brand after the much awaited mega-event was postponed to 2021 owing to the Covid-19 pandemic.
"TV9 Network and the Rajasthan Royals both pride themselves on delivering when in the spotlight and this can only be achieved by having innovation at the core of both businesses. The Royals look forward to using their shared digital platforms to deliver incredible content to the TV9 audience over the coming season," Rajasthan Royals said.
Expressing his pleasure at adding another strong brand to the Royals partner family, Rajasthan Royals’ COO Jake Lush McCrum, said: “ We’re happy to have TV9 on board with us at Rajasthan Royals this season. It’s one of the most well-renowned networks across India and presents a fantastic opportunity for us to express the story and the culture of Rajasthan Royals to a wider audience.”
“TV9 is deeply integrated in different regions across India, enabling us to give our fans and cricket fans in general in these locations curated, exclusive content. Our Royals Family will grow, while our content will help TV9's already large viewership scale even further. We are delighted with the synergies in this partnership.” added Lush McCrum.
“Cricket is not just a sport in India. It’s a religion. That’s why the TV9 Network, India’s largest news network, has partnered with Rajasthan Royals for the upcoming Indian Premier League (IPL). The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position shows that the news viewers not just expect but reward innovation in their daily news experience,” said Barun Das, CEO, TV9 Network.
“The association with Rajasthan Royals will enable us to offer our viewers exclusive, behind-the-scenes, 360-degree coverage of all the IPL action both on and off the field. Along with TV9Bharatvarsh, network's other four regional news channels in the network—all of them market leaders--will also deliver this unique experience to their viewers. Our promise to our viewers this IPL season is that we will deliver a whole lot more than ever been done. So, stay tuned in to our network channels," added Das.
Arshad Shawl, founder, Alliance Advertising conceived the deal for TV9 said, “While awareness comes naturally with more eyeballs (TV, including digital), the experience, buzz and positive associations that rub-off from IPL definitely makes it a winning proposition to increase viewership for TV9, especially amongst the younger audience. TV9 is already a formidable player in the News genre in 4 States with 3 states participating in the game & now national. This tie up with Rajasthan Royal sets the game to exponentially increase channel footprint nationally & further accelerate the growth trajectory for the channel.”
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