The Race to Playoffs heats up with Star Sports new TVC
The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.
Published - May 9, 2018 7:49 PM Updated: May 9, 2018 7:49 PM
The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2 points make all the difference for the teams at the moment. To capture the essence of fan anticipation and dedication for the tournament by accentuating the unpredictability of the points table at the moment, Star Sports has launched a
Television Commercial pegged as “Race to Playoffs”, establishing how every 2 points matter at this stage.
The national TVC mastered in seven languages namely Marathi, Tamil, Telugu, Malayalam, Bengali, Kannada and Hindi, showcases 2 times tables that the nation is reciting, portrayed on a chalkboard, emphasizing the fact that every 2 points matter in the run up to the playoffs. The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.
The ‘Race to Playoffs’ TVC is the perfect build up to the playoffs for VIVO IPL 2018, doing well to highlight the unpredictability of the tournament at this stage and the extent of fan anticipation and dedication for cricket and VIVO IPL. VIVO IPL 2018 has been a tight fought season, with nail biting match ups and unforeseeable results at every turn. The next one week will see the emergence of new heroes as teams clash for a chance at a spot in the playoffs for the coveted VIVO IPL trophy. There is much in store for cricketing fans across India.
The national TVC “Kaun Banayega Apni Jagah Playffs Mein? Or Race to Playoffs” has been conceived, conceptualized and directed by the Star Sports' in-house creative team, with music done by Pankaj Awasthi.
The playoffs for VIVO IPL 2018 promises to be an exceptional spectacle where the Best vs Best take on each other. Expect each match to be an action-packed experience with unpredictable results.
To be a part of the nail-biting action as the Race to the playoffs culminates tune in to the Star Sports Network to experience the tournament in your preferred language:
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