Tecno Mobile partners with Kings XI Punjab for IPL 11
Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India.
Published - Apr 9, 2018 3:21 PM Updated: Apr 9, 2018 3:21 PM
Tecno Mobile, the premium smartphone brand from Transsion India, today announced its association with the Indian Premier League (IPL) team Kings XI Punjab as their Official Smartphone partner. The team is scheduled to play its first match against the Delhi Daredevils on the 8th of April 2018 on their home ground PCA Mohali.
Riding on the competitive spirit of the team, the primary aim of this association is to further amplify Tecno's overall brand awareness and establish a strong brand recall amongst the youth of India. The association comes immediately after the launch of Tecno's Camera-centric” Camon i and Camon i Air smartphones in India. The “Best in any light “proposition of Tecno Camon series resonates well with the Indian youth looking for a great smartphone with a superlative camera performance that can help them shoot at any time of the day, in any light condition.
Gaurav Tikoo, Sr. Vice President Marketing Transsion India was equally enthused by the new association and said: “Cricket in its entirety is the most celebrated sport in India and within that IPL has always proven to be the most impactful medium for consumer connect. Kings XI is all about superlative performance, which is also the mantra for Tecno Camon smartphones. Hence, this is an ideal platform for us to strengthen our brand prominence and visibility. We, at Tecno, are extremely delighted to be the Official Smartphone partner for Kings XI Punjab team and we sincerely hope that they create magic on and off the field. Adhering to Tecno's brand philosophy of ‘Experience More’, through this synergic partnership we intend to engage with sports enthusiasts of India by launching a slew of exciting new products during IPL period.”
Speaking on the occasion, Satish Menon, CEO, Kings XI Punjab said, “We at Kings XI Punjab are thrilled to have Tecno come on board as the Official Smartphone Partner for this season of the IPL. The reach and penetration that both brands offer when combined is immense. This is the start of something big.”
Tecno is ambitious about capturing audience attention in a big way and drive value from this association using the most prevalent digital platforms and a 360-Degree marketing approach. Under the association, all Kings XI Punjab players would be seen sporting Tecno logo on their caps.
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