Disney+ Hotstar VIP innovates to give IPL fans in-stadia experience

Viewers will need an annual subscription of Disney+ Hotstar VIP or Disney+ Hotstar Premium to watch all the Dream11 IPL 2020 matches Live

e4m by exchange4media Staff
Updated: Sep 5, 2020 4:41 PM
Disney+Hotstar

While social distancing norms have disrupted the way LIVE sports are enjoyed, Disney+ Hotstar VIP has innovated to bring home an in-stadia experience. This will allow fans to join a virtual community that will allow them to enjoy the matches with their friends and fellow cricket lovers real-time, whilst sharing selfies and videos.

As part of many firsts, the Dream11 IPL 2020 will only be accessible to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.

Upping the ante from the previous tournaments, this year Disney+ Hotstar VIP has added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches LIVE on the platform.

Replicating the exhilarating roar of the stadium, fans will be able to determine the mood of the nation using an interactive emoji stream. In a global first, cricket lovers will be able to join in the action by expressing themselves using ‘Hotshots’ selfies or a new video feature ‘Duets’ that lets fans create customized videos showcasing their rendition of famous shots and reactions of their favorite Dream 11 IPL Heroes; the best of which will be broadcast on STAR Sports.

Uday Shankar - President, The Walt Disney Company APAC and Chairman, Star & Disney India, said: “Over the past few years, IPL has become the most loved sporting tournament in the country. After several months of the lockdown, we believe that this tournament can be a catalyst in ushering in new optimism and smiles in India, with millions of fans cheering together from all parts of the country. Our use of technology in presenting this immersive experience will not only set a global benchmark but also redefine the way we watch and enjoy sports in the coming years.”

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