Viacom18-Star India JV a unique opportunity to reorient the industry: Uday Shankar
Vice Chairperson of Jiostar Uday Shankar said that the new organisation is committed to deliver 'unprecedented level of creativity, disruption and new age consumer experience'
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Published: Nov 15, 2024 9:29 AM | 1 min read
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The long-awaited merger between Reliance Industries’ Viacom18 and Disney’s Star India is finally happening, and it’s set to bring big changes to India’s media scene in the years ahead.
The newly formed joint venture JioStar is expected to herald a new era in India’s entertainment industry with
On the occasion, Vice Chairperson of the entity, media maven Uday Shankar, the Co-Founder of Bodhi Tree Systems, said: "James and I are excited to be partners in this journey to disrupt the media and entertainment industry in India. The new organisation is committed to deliver an unprecedented level of creativity, disruption and new age consumer experience. As media consumption continues to move to an integrated TV-digital ecosystem, the merger of Viacom18 and Star India offers a unique opportunity to reorient the industry to better serve diverse cohorts of consumers across the country. Together, we aim to build India’s largest integrated media platform which will deliver unparalleled experiences in innovative and exciting ways.”
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