LiveMedia launches Logomania to drive further engagement with audience

LiveMedia has announced an addition in the line of programmes carried by its 5,000 screens across 2,500 locations in 70 cities, with the introduction of ‘Logomania’. This programme is built around guessing the logos of various brands and companies shown on LiveMedia screens.

e4m by exchange4media Staff
Updated: Oct 12, 2011 1:44 PM
LiveMedia launches Logomania to drive further engagement with audience

LiveMedia has announced an addition in the line of programmes carried by its 5,000 screens across 2,500 locations in 70 cities, with the introduction of ‘Logomania’. This programme is built around guessing the logos of various brands and companies shown on LiveMedia screens.

Rajan Mehta, Founder and CEO of LiveMedia, said, “It is our constant endeavour to provide a reason to people to turn their heads and look at our screens. The fact that our screens are placed only in captive environments, where people sit for an average of 30 minutes, helps ensure that the messages are well observed and absorbed by the audience.”

Mayur Raj, who was instrumental in creating the programme, added here, “Our feedback indicated that our audience likes to engage with the screens and get intellectually challenged. ‘Logomania’ is built on that premise as friends, colleagues and family members watching our screens, compete to be the first to identify these logos. It also helps the audience to enhance their general awareness levels about various brands and companies.”

LiveMedia currently runs over 18 different branded programmes such as ‘Make My Word’, ‘Yo Mousi’, ‘Humour Live’, ‘Dhakkan’s Diary’, ‘Kitty & Witty’, ‘Mr. Wise’, ‘Horoscope Live’, ‘Love Unplugged’ and ‘Trivia’, among others.

LiveMedia is a start-up company funded by Draper Fisher Jurvetson, Bay Partners and Samsung. It has pioneered the concept of digital destination media, also known as ‘captive audience networks’, in India. Through this platform, it has created an alternate channel for communication for reaching out to customer segments that are thin users of traditional media and are otherwise difficult to reach.

 

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