IRS Report: Aaj Tak is the No.1 TV Channel

Aaj Tak has been the TRP news genre leader for 17 years continuously (TAM and BARC) and has now bagged top spot in entire TV universe (IRS)

e4m by exchange4media Staff
Updated: Mar 15, 2018 10:45 AM
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Aaj Tak, the nation’s undisputed No. 1 News Channel, has set a new benchmark by becoming the No.1 TV channel, leaving behind all leading GECs, Sports and Movie channels according to the latest Indian Readership Survey (IRS) data. Aaj Tak enjoys 0.3 crores more viewers than the No.1 GEC channel, 3 crores more than the top movie channel and a massive 4 crores more viewers than the No. 2 news channel (Source- IRS 2017, most watched TV channels).

It is noteworthy that the latest TV viewership ratings issued by BARC also shows that Aaj Tak continues to break its own record. In the Hindi News genre, Aaj Tak was the most watched news channel every week for the last 54 weeks post-BARC universe changes in week 8’17. (Source BARC: 15+, HSM). Also given the supercharged news environment, Aaj Tak has frequently crossed major GECs in news-heavy days for example: Dera violence, Republic Day, the Gujarat and Himachal counting day

The year was power-packed with news events with Aaj Tak leading charge including State Elections, ground reports from Pakistan Occupied Kashmir, the Padmavati controversy, Reports from Mosul, the Onion Scam, The Supreme Court's Triple Talaq Judgement, Cabinet reshuffle, Japan PM’s visit, Halala expose etc. The IRS numbers bear testimony to the fact that when it comes to a year filled with news that matter, the country yet again chooses to be Sabse Tez – only with Aaj Tak.

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