Diamond Producers Association launches ‘Pyaar Actually’ with Hotstar and Wavemaker

The web series, featuring Bhumi Pendekar, Mandira Bedi, Supriya Pilgaonkar, Ritesh Deshmukh, Saurabh Shukla and Dino Morea, is part of ‘Real is Rare’ campaign

e4m by exchange4media Staff
Updated: Oct 24, 2019 1:07 PM
Pyar

The Diamond Producers Association, as part of its ‘Real is Rare’ campaign, has collaborated with Wavemaker and Hotstar to create its first web series ‘Pyaar Actually’.

The series comprises of four videos with stories which are interlinked showcasing love across generations and different relationships.

The series were launched on October 18 on Hotstar. Pyaar Actually highlights topics such as feminism, old-age romance, adoption, consent, remarriage and step-parenting but have been addressed in contemporary fashion.

Richa Singh, Managing Director, India, Diamond Producers Association said, “DPA believes that love has always has been viewed through a myopic lens – there’s a lot more to it than what’s been depicted in popular culture. ‘Pyaar Actually’ is poetic in expressing how every relationship has its real and rare moments, and that we need to cherish them with something just as real and rare – a billion-year-old natural diamond.”

The series features powerful and versatile star cast including Bhumi Pendekar, Mandira Bedi, Supriya Pilgaonkar, Ritesh Deshmukh, Saurabh Shukla, and Dino Morea and introduces exciting new talents Anya Singh and Tahir Bhasin.

Commenting on the initiative, Karthik Nagarajan, Chief Content Officer, Wavemaker India said, “Real is Rare is one of the finest campaigns released in the recent times and we thought the short film route to take the thread ahead was the most impactful way ahead. The journey of bringing this to life with handpicked creators and partners, who helped create this wonderful piece of content was exciting. We are lucky to have a client like DPA who is willing to push the boundaries on digital-first content that addresses business challenges.”

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