Dalmia Continental launches India's first interactive video for Hudson Canola Oil

'Cooking with Love' YouTube video in association with Drizzlin Media allows viewers to take decisions for the protagonist and thus reach a conclusion of their choice

e4m by exchange4media Staff
Updated: May 22, 2014 5:09 PM
Dalmia Continental launches India's first interactive video for Hudson Canola Oil

Dalmia Continental announced the launch of India’s first interactive YouTube video series “Cooking with Love” for its flagship brand Hudson Canola Oil, in association with Drizzlin Media India, an award winning digital marketing company. The video allows viewers to take decisions for the protagonist and thus reach a conclusion of their choice.

Hudson Canola Oil’s “Cooking with Love” interactive video is a fun, light-hearted video that enables the users to direct the course of the story. Yash, the protagonist in the video is trying to seek forgiveness from his wife by cooking a romantic meal for her on their anniversary and the viewer is required to help him cook the meal. It’s up to the viewer to decide what Yash should or should not do. Each video is linked to two possibilities and the viewer gets to choose what comes next, unfolding the story in multiple ways. With an interlinked loop of 13 videos, there is a range of possibilities from which the viewers can choose. And if the viewer would like to start all over again, exploring another possibility, the same would lead to a completely different storyline, adding to the depth of interaction the viewer has with the videos.

Exhilarated by the launch, Himani Dalmia, General Manager & Head of Marketing, Dalmia Continental said, “We strongly believe that Hudson Canola Oil will soon be the cooking oil of choice for young, modern, health-conscious Indians. Since 2007, we have endeavored to interact with our target audience through every medium possible – both offline and online – to make them aware of the benefits of canola oil and the pleasure of cooking with Hudson. We have always looked for new and innovative ways to accomplish this. With this video, we hope to establish our brand in the minds of consumers through something fun, interactive and completely novel. We have no doubt that it will touch a chord with our customers.”

Adding to the excitement of making and launching India’s First Interactive Video, Deepak Goel, Founder and CEO, Drizzlin Media said, “We are extremely happy to have been associated with India’s First “Cooking with Love” Interactive Video. Our mandate was to creatively engage with the target audience. The video was a result of an understanding of today’s youth, who are more open to trying new ways to seek forgiveness for forgetting important life events. While making the video, each one of us could associate ourselves with the difficulty Yash faces in the Kitchen. This further helped us to link more possibilities. We sincerely hope the viewers would be equally ecstatic about the video.”

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