Coca-Cola signs on Salman Khan for Thums Up

The beverage company has also signed an agreement with Being Human to jointly promote, conceive and execute charitable and social activities

by exchange4media Staff
Published - Oct 9, 2012 7:16 PM Updated: Oct 9, 2012 7:16 PM
Coca-Cola signs on Salman Khan for Thums Up

Coca-Cola India has entered into an endorsement agreement with Salman Khan for its brand Thums Up. The beverage company has also signed an agreement with Being Human – The Salman Khan Foundation to jointly promote, conceive and execute charitable and social activities. The company’s partnership with Being Human takes forward the vision of both organisations of ensuring the sustainability of communities and their welfare.

Announcing the association, Atul Singh, President & CEO, Coca-Cola India and South West Asia, said, “We are extremely pleased to have Salman Khan as the face of one of the country’s largest selling soft drink brand – Thums Up. The brand’s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman’s association and will help us take the brand to the next level. We are excited by the prospects that lie ahead for the brand and our partnership with Salman.”

As Thums Up’s brand ambassador, Salman will be associated with a range of consumer activation and marketing programmes for the brand. On the community front, Salman and Being Human will work with the company in promoting career development centres, school education programmes and other programmes jointly conceived by the two parties.

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