Date-wise News
Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing
Yesudas S Pliiai Mar 4, 2026 8:20 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change
Ganapathy Viswanathan Mar 4, 2026 5:49 PM
Huot moves to Netflix from dentsu where she was the SVP, Global Gaming Strategy
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Guest Column: Veteran journalist Rakesh Khar reflects on four decades of newsroom life and celebrates the enduring spirit of journalism
Rakesh Khar Mar 4, 2026 3:48 PM
While remaining independent in spirit, Gozoop has partnered with YAAP through a strategic collaboration, thus becoming part of a soon to be publicly listed company
Over several decades in journalism, he led The Tribune as Editor-in-Chief and previously held senior editorial positions at The Indian Express, The Times of India, and The Hindustan Times
Prior to his promotion, Kshitiz Ahuja held the role of Senior Manager, Global Social Media
Tuan Vu Anh has been elevated to Consumer Market Insight Director & Strategy Lead - Personal Care Greater Asia at Unilever
The partnership will span across the UK and Central Eastern European markets, Hungary, Slovakia and Czech Republic
Mayur Chandak will be leading the marketing for Lighthouse Learning Group's Pre-K division
Biswas will take over from Juby Chandy who is moving to a new role leading the Asia-Pacific finance operations for the broader GSK group
e4m Staff Mar 4, 2026 12:53 PM
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
Conceptualised by Publicis Groupe India, the campaign brought together Tanmay Bhat, Aaditya Kulshreshtha, Anuj Gupta and Aishwarya Mohanraj
e4m Staff Mar 4, 2026 12:32 PM
In his new role, Max is tasked with rewriting the creative narrative across Kenya, Zambia, Uganda, and Tanzania
Prior to this, Vikas Devnani was with iQuanti as Director of Operations
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
e4m Staff Mar 4, 2026 12:08 PM
Guest Column: Vinay Dhanani, President, Zepto, writes on how the AI Summit was a quieter demonstration of AI in action
e4m Staff Mar 4, 2026 11:44 AM
Kunwarjeet Grover has worked with legacy brands like Himalaya, Havells and Philips
e4m Staff Mar 4, 2026 10:59 AM
Aman Gupta, the popular face of reality show Shark Tank India, moved into a non-executive director role on Boat’s board last September
As per reports, both Zee Café and &Flix will be repurposed into sports channels
According to latest TRAI data, the total active subscriber base of pay DTH services stood at 50.99 million as of December 31, 2025
Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling
Shalinee Mishra Mar 4, 2026 9:07 AM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
As Atul Hegde takes his digital firm to the public markets, the broader economics of homegrown advertising companies has come under focus
Gaurav Rajput has over two decades of leadership experience across banking, financial services and media
Gaurav Rajput joined BCCL in July 2025 after his stint as Managing Director and Global Head of Corporate & Investment Bank Marketing at Standard Chartered Bank
