Date-wise News
The integration of AI into marketing strategies has demonstrated tangible benefits in terms of ROI.
Brij Pahwa Jun 2, 2025 8:38 PM
Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of unifying consumer experiences.
Brij Pahwa Jun 2, 2025 8:25 PM
This new era of MarTech is marked by three overlapping themes: the pivot to conversational journeys, the rise of custom-built telemetry, and a growing focus on agility and experimentation.
Brij Pahwa Jun 2, 2025 8:24 PM
Kharga is currently serving as the Chief Customer Officer of Mahindra Group
The celebration of women’s leadership concluded with impactful dialogues and prestigious honors at the 5th Realty+ Women Icon Conclave & Awards 2025
The awards held on ground for the first time celebrated young real estate professionals
This campaign is conceptualized and written by Prasoon Joshi of McCann Worldgroup India and directed by celebrated ad film director Vinil Mathew
Memani succeeds Sanjiv Puri, the Chairman and Managing Director of ITC Ltd
As per highly-placed sources, discussions are in the final stages with Shubhankar Mishra
Previously, Shah was with Navi as Head - PR & Corporate Communications
The company has said walk-in interviews are open in Noida till June 10; resumes invited via email
Malika Malhotra has been a prominent face on Zee News for the past two and a half years
Sachin Salian brings over 20 years of experience in marketing, digital transformation and brand leadership
Kavita Sanghvi was most recently the principal of SVKM’s CNM School, Mumbai
e4m Staff Jun 2, 2025 12:53 PM
The new campaign, featuring eight brand films, has been conceptualised by Ogilvy
e4m Staff Jun 2, 2025 12:43 PM
Rajeev Shukla will take over from Roger Binny, who approaches the age cap mandated by the board’s constitution
e4m Staff Jun 2, 2025 12:39 PM
MrBeast has also widened his lead over T-Series by 100 million subscribers and is now the most-followed individual in YouTube history
Shalinee Mishra Jun 2, 2025 12:33 PM
Paritosh has been with Kotak for over three decades and has been heading the Wholesale Banking business since 2022
In conversation with e4m, Hyundai India’s Head of Marketing discusses the onboarding of Pankaj Tripathi as brand ambassador, the focus on emotional connect, regional language penetration and more
Chehneet Kaur Jun 2, 2025 12:08 PM
Tanya & Dr. Sandeep Goyal hosted a sumptuous lunch to celebrate the launch of their new Gen AI company - Aesthetic Intelligence Lab
The round was led by 360 ONE Asset with participation from IvyCap Ventures, SWC Global, Ravi Modi (Manyavar Group), and other strategic investors
Hema Singh Rance has been appointed for a term of five consecutive years w.e.f. May 28, 2025
The campaign shows the deeply emotional terrain of term life insurance, highlighting the financial lifeline it offers in the face of irreversible loss
e4m Staff Jun 2, 2025 10:46 AM
Subbaraju Alluri has over two decades of leadership experience in the marketing and communications industry
SEBI has ordered more than 60 entities to return a total of ₹58.01 crore along with interest, calling it a textbook case of market manipulation through social media and influencer-led deception
Through Reliance Infrastructure and Reliance Power, Anil Ambani is not just rebuilding his empire but positioning it to compete with India’s corporate giants
From frozen chairs in metros to heartfelt mum-taanas on billboards, these OOH campaigns turned heads and won hearts across India
Chehneet Kaur Jun 2, 2025 9:27 AM
Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and guardrails, it risks becoming SEO 2.0
Shantanu David Jun 2, 2025 9:27 AM
It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships
Sunidhi Vijay Jun 2, 2025 9:12 AM
Amitesh Rao, CEO South Asia of Leo, talks about the evolving creative ecosystem & more
Chehneet Kaur Jun 2, 2025 9:09 AM
In a statement, Google has said: “We will wait for the Court’s opinion… strongly believe the Court’s original decision was wrong”
Pratik Mazumder has over 25 years of expertise in the marketing and media domain